Senco Gold & Diamonds launches the ‘PRIDE Collection’ as a gesture of support for the LGBTQ community

Senco Gold & Diamonds, one of the largest jewellery retail chains of India, launched a special ‘PRIDE Collection’ today as a gesture of support for the LGBTQ community.

A unique fashion show titled “Sphulingo – Freedom of Expression” with a group of transgender men and women led by well-known Professor (College Principal) & LGBT activist Dr. Manabi Bandyopadhyay dressed in mythological characters from Indian epics, sashayed down the ramp at Senco Gold & Diamonds’ Mega Shop on CIT Road in Kolkata. Evoking the spirits and memories of the mythological figures, the group represented characters of Sikhondi (Shankori Mandal); Mohini (Rintu); Raja Vongashon (Sandipta Chhetri); Chitrangada (Sayantani Ghosh); Raja Ela (Roma Mandal); Krishna Koli (Pritam Mondol); Brihhonnola (Bikram) and Chandi (Dr. Manabi Bandyopadhyay).

The month of June is celebrated as the Pride Month across the world to commemorate the Stonewall riots, which occurred at the end of June 1969 and to recognize the impact LGBTQ people have had in the world. The LGBTQ Pride is a movement against discrimination that the lesbian, gay, bisexual, transgender and queer (LGBTQ) community faces. It is aimed at promoting dignity, visibility and equal rights for these people.

Mr. Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “We have launched our Pride Collection in honour of the LGBT community, especially the transgender women on the occasion of Pride month. Many of these women have striven hard to achieve what they have in our society despite the odds stacked against them. We salute them and their indomitable spirits through this fashion show. The Pride collection, immaculately crafted and designed, would appeal to all sections of buyers we cater to with different varieties that we offer from our stable.”

The Pride Collection consists of uniquely designed gold and silver pendants named Trans Hearty, G-Rex and Less More.  The Pride Gold collection price starts from Rs. 16,000 and silver collection Rs 500 onwards.

About Senco Gold & Diamonds

Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has 93 stores spread across India and is the largest jewellery retail chain from Eastern India. Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year. Their popular Everlite Collection has exquisitely designed light-weight jewellery available at extremely affordable prices. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and Middle East. Please visit https://sencogoldanddiamonds.com