200 billion liters of water saved by creating artificial farm ponds in Maharashtra and Rajasthan
22 year old girl brings social impact in lives of hundreds of people by water conservation
Over 200 billion liters of water has been conserved by using simple techniques of water conservation in various districts of Maharashtra and Rajasthan which has resulted in better livelihood for hundreds of farmers and villagers. Ms Maithili Appalwar, CEO, Avana has come to the rescue to the needy, with her unique yet traditional way of water conservation.
Ms Maithili Appalwar, Founder Avana, a Strategic Business unit at Emmbi Industries Limited, to create affordable solutions that pull Indian farmers out of hunger and poverty. Avana’s flagship product, Jalasanchay, is the world’s most affordable end-to-end water conservation solution. Jalasanchay is a simple, but brilliant, idea – you dig a large pit in the farm and cover it with a polymer lining that does not allow the water to seep into the ground; this creates an artificial pond that captures rainwater and river surplus. At 1 paisa per liter per year, Jalasanchay costs 1/10th of a concrete tank for the same size of water storage, making it viable for farmers at the bottom of the pyramid too. The solution is highly scalable – in less than 3 years, Avana has saved 200 billion liters of water in partnership with 5000 farmers.
Ms. Maithili Appalwar CEO Avana.
The 200 billion liters of water has been conserved successfully at Ahmednagar, Aurangabad, Jalna, Parbhani, Beed, Solapur, Pune, Sangli, Satara, Kolhapur, Jalgaon, Buldhana, Dhule, Washim, Hingoli and Nashik in Maharashtra, as well as Jaiselmer, Bikaner, Churu, Shri Ganganagar, Hanumangarh, Nagaur and Bhilwara in Rajasthan.
Ms Maithili Appalwar, CEO, Avana, said, “I am passionate about frugal innovations – about doing more with less. I think the key is realizing that innovation in technology is not necessarily about big investment. It’s about solving critical problems in the most efficient way possible. At Avana, we have always thrived to provide simple solutions at affordable cost, keeping in mind the social change it can bring to a society at large.”
She further adds, “I am passionate about the power of youth in creating social impact. My dream is empowering the Indian farmers. I also believe that more young, enthusiastic people should come forward to bring social change in the society.”
Avana Model Farm Pond at Sinner Nashik.
In 2018, a report by NITI Aayog stated that India was facing the worst water crisis in its history. Over 60% of the country is vulnerable to drought and one-third of the country’s districts have faced more than 4 droughts in the past decade. But, the worst is yet to come. By 2030, India’s water demand will be double its available supply.
Clearly, conserving water and recharging the underground water table is critical for farmers who depend on it for their livelihood. But traditional water conservation solutions, such as concrete tanks, are unaffordable for the vast majority of Indian farmers. Several startups and NGOs have come forward to propose solutions to this problem, including 22-year old Maithili Appalwar. The Georgia Tech engineer returned to India when she realized that simple solutions could solve India’s water crisis.
Ms Maithili Appalwar recently participated in a seminar organised by the Ministry of Water Resources. She was the youngest speaker at the event and her talk explained how technical textiles can be used to create simple, scalable solutions to disrupt Indian agriculture.
About Avana:
Avana, a specialized division of Emmbi’s retail initiative has been launched. Avana’s mission is to protect farmer’s income from uncertainty, globally. This division focuses on protecting building a modern workplace that’s focused on innovation to focus on attracting Gen Z & Millennials talent to the company. In last two years, Avana has created 5004 ponds across India, which has resulted in over 200 billion liters of water being conserved and close to 30,000 lives being impacted positively. Helped irrigate over 10,000 hectares of crops in last two years.
Farm Pond Near India and Pakistan boarder at Jaisalmer Rajasthan.
About Emmbi Industries Ltd:
Emmbi Industries Limited (earlier Emmbi Polyarns Ltd.) is one of the region’s most well established brands in the field of woven polyethylene and polypropylene product manufacturing. They are engaged in the manufacture and sale of FIBC (Flexible Intermediate Bulk Containers) and Woven Sacks and various woven polymer based products like Container Liners, Protective Irrigation System, Canal Liners, Flexi Tanks and Car Covers etc. The Company is promoted by first-generation entrepreneurs, Mr. Makrand Appalwar and Mrs. Rinku Appalwar and was established in November 1994.
Since its inception, Emmbi has grown from strength to strength, growing into a leading player in the area of woven polymeric products. Along the way, Emmbi picked up numerous awards and accolades, besides a clutch of prestigious clients across the world. The manufacturing facility of Emmbi is located at Silvassa in Gujarat.
