EXPECT A SPECTACULAR, TRENDY AND A ‘ONE OF ITS KIND’ FASHION EDUTAINMENT PLATFORM
Junior’s Fashion Week created magic in all its cheerfulness during the preceding Spring Summer ‘17 across four cities in the country. The event witnessed creativity of the national and international brands associated with JFW. In SS’17, 500 + kids hit the runway of JFW donning the trendy and impressive collections of the associated brands.
Unlike preceding session, Junior’s Fashion Week has come up with an exciting new concept for the fashion weeks in the country. Instead of hosting fashion weeks in random cities, this AW 2017 season JFW comes with a new approach of East, West, North and South. Starting with Kolkata in the east, JFW moves on the Mumbai in the west, followed by Gurugram in the north and Bengaluru in the south. In the previous year, JFW hosted Spring Summer ’17 in Mumbai, Bengaluru, Kolkata and Chennai with brands like AIRTEL, USPA, SCULLERS, MAX FASHIONS, BIBA, LAALI, MANYAVAR, FUTURE LIFESTYLE BRANDS, and many others.
Junior’s Fashion Week sire sophistication which helps associated brands to acuminate their strategies to drive sales, consumer communications and exposure. Runway showcase, display window and networking opportunity is provided to established and emerging brands, designers with new launches and new labels. Marketing, business generation and branding solutions are aided by expert consultancy at JFW to the associated brands. A team of experts at JFW design an entire event tailored to cater to associated brand’s vision.
The pre-event workshop is moderated by experts and is a preamble to the grand showcase that proceeds. It is especially designed to groom the junior models to make them runway ready and instill in the confidence and aptitude to be a junior model. The pre-event workshops, grooming and styling of the kids, is taken care by the Jessica Gomes Surana, the model, educationalist, choreographer and styling expert.
JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.
The ideology of JFW is to be an ideal platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!
