EPIQUE TAKES ON AGEISM THROUGH THE SOCIAL EXPERIMENT # BeautyNotANumber
Women soar through their 20’s and hit 30 like a bump in the road. Regardless of their environment or cultural difference, many women in their 30’s and 40’s experience a slight crumbling of self-confidence, as they consider ageing a curse or a punishment. It becomes that one awkward part of a conversation that needs to be pushed under the rug.
This has come to be because popular culture has led women to believe that beauty is all about looking young. However, the truth is that women can feel beautiful at any age. To vividly articulate this perspective Epique carried out a social experiment #BeautyNotANumber among a diverse group of women who were around and over 30. It was interesting to see how different women reacted to questions about their age.
Eminent Ex-Journalist, Author and Artist Kota Neelima has shared her keen insights after watching the social experiment and her thoughts have had a resounding effect on women across the globe. http://bit.ly/2ly0i1z
For Epique, 40 is not the new 20, but 40 is simply 40. For Epique, being beautiful is about being your best at every age, rather than remaining 20 at every age. Thus Epique’s functional promise is to maintain the health of the skin in the most natural way, at every age. Epique does this by infusing its products with Phyto Concentrates – plant molecular extracts which keep the skin healthy, at every age. At an emotional level, Epique is for those women who believe that they can be beautiful at every age. At the root of this belief is self-assuredness.
Beauty ultimately lies in the eyes of the beholder, and for the Epique woman the beholder is her confidence. We look forward to help women fight against ageism.
The Social Experiment can be viewed here: http://bit.ly/2ltNjQx