India’s leading health and wellness brand GAIA unveils new packaging of its health foods line
Who says packaging doesn’t make a difference? There’s no denying that the first thing that grabs people’s attention in any product is its packaging. GAIA – one of the fastest growing health and wellness brands in India re-vamps itself in new packaging of its health foods line. With distinctive, unmistakable and eye-catching designs, and mouth-watering photographs, GAIA’s new packaging is not only visually appealing, but is also a true game-changer in the Indian health and wellness industry.
Founder & Director, GAIA – Dolly Kumar believes that the new packaging will help GAIA build a unique brand personality in the market and also shares about the brand’s new product launches.
GAIA was established in the year 2009 and at that point of time there was no brand in the Indian market for the general consumer in the FMCG category that tried to sell exclusively on the promise of good health. Founded on the belief that nature, through the earth’s diversity of flora and fauna offers us the best solutions for all our health needs, by its 7th year GAIA has grown to a PAN India presence. As part of its growth strategy, GAIA has also been successful in formulating two specialised health food lines- GAIA LITE and GAIA SPORT. While GAIA LITE caters the diabetics and weight-watchers, GAIA SPORT is aimed at those who lead an active lifestyle and require health products to match up their energy lives. Roasted Green Gram, Roasted Gram Flakes, Roasted Grain, Legumes & Seeds, Stevia and Sugar Free Cookies are under the GAIA LITE banner, while GAIA SPORT has Trail Mix and Granola bars in four different variants.
In addition to the specialised health food lines, GAIA’s current portfolio ranges from nutritional supplements such as Spirulina, Neem, Aloe Vera, Glucosamine, Flax Oil and Amla to health foods such as Crunchy Mueslis (Fruit & Nut, Real fruit, Nutty Delight, Strawberry, Diet, Soya and Amaranth), Oats, Green Teas (flavours include Plain Green Tea, Lemon, Tulsi, Ginger, Cardamom, Lemon & Honey, Mint, Jasmine), Camomile Infusion, Cookies (Multigrain, Oatmeal and Digestive), Leaf Green Tea (flavours include Plain Green Tea, Lemon & Tulsi), Multifloral Honey and Olive oils.
With GAIA being her first entrepreneurial venture, Dolly believes that “health is the most important aspect of one’s life and in today’s time, it has to be delivered palatably and conveniently.” Hence, the decision of developing new, elegant yet simple looking packaging relating to health was needed to take GAIA ‘to the next level’. “The re-vamped packaging of our products is not only visually appealing when laid out on the store front, but it also gives the products an international and premium look compared to the competitors in the market” said Dolly. The new packaging of the entire food line features GAIA’s signature molecules, elegant typography and a warm colour palette, in addition to the visually attractive original photographs of the products. Such a bold upgrade after not having changed the packaging since inception will not only help GAIA compete in the market with other brands, but also give GAIA a unique and unified visual identity, making it easier for the consumers to connect with the brand.
When it comes to packaging of Honey by various brands, it is difficult for the consumers to draw a distinction among the options because of similar patterns, designs and colours. Breaking traditional barriers, GAIA’s new packaging of Multifloral Honey uses a unique colour palette of black and golden yellow, making it both distinct and striking when laid out on the shelves. The honey drop that integrates within the brand name symbolizes ‘purity and energy’ which is an evident part of GAIA’s identity. In addition, the soft font with rounded edges bears resemblance to the fluidity of the product. Not only honey, the new packaging of GAIA’s entire food line is aesthetically artistic, confident, refreshing, modern and appealing. Now, one can grab an exciting breakfast experience from a box of Muesli which has mouth-watering photographs! Or one can pick their favourite flavour of Green Tea out of the 10 available variants; the packaging of which has attractive tea photography and a colour palette to reflect freshness, harmony, tranquility!
In addition to the new packaging, GAIA also brings a range of various new products. The new Crunchy Muesli-Amaranth is high on protein and an ideal breakfast choice for the health conscious. A nutritiously satisfying meal-in-a-bowl, it will keep one fuller for longer without adding unnecessary calories to the body. GAIA Leaf Green Tea now comes in two flavours – Leaf Green Tea – Tulsi and Leaf Green Tea – Lemon in addition to the plain Leaf Green Tea. The 100% natural low calorie sugar substitute Stevia, is now also available in a bottle. So one can enjoy a guilt-free lemonade or lassi adding a spoonful of Stevia powder! GAIA SPORT Granola Bars now comes in four delicious flavours- Apple & Cinnamon, Banana & Cardamom, Almond &Raisin and Muesli & Chocolate. One can Grab these healthy bars at any time of the day and keep those untimely hunger pangs at bay!
Available at all leading stores (Nature’s Basket, Spencer’s, Metro, Easy Day, Big Bazaar, Sabka Bazaar, Spar Hypermarket etc.) pan-India, all GAIA products are also available online at gaiagoodhealth.com, Amazon, Grofers, Big Basket, Snapdeal, Nykaa, AskmeGrocery, HomeShop18, HOD. Life and Health Kart.
Website: www.gaiagoodhealth.com