The online furniture market place is evolving& so are the number of players in this space. The latest entrant is furniturefunda.com who promises to create a differentiated experience not only in terms of the web experience, but also in terms of the offerings & thus the tag line “ Sajao Ghar Saste Mein“.
It all started with a dream to offer affordable furniture & décor solutions for Indian homes. Mr. Soneshwar Prasad, Co-founder & CEO is a first generation entrepreneur with immense experience in this category&who has a 20 + years’ experience with the leading brand in the industry had a dream to make dreams of Indian home aspirants in the middle & lower middle income groups come true in the budgets they keep aside for the furniture & furnishings.
In true sense FF plans to disrupt the online buying experience by catering to the value customer segment. In a sense the value delivery planned is also very interesting & the entire ecosystem being developed to cater to this segment is very unique in more ways than one.
On the occasion of launch of online suppliers registration portal and first media interaction,Mr. Soneshwar Prasad,Co-founder & CEO Said while the online furniture market is overcrowded, furniture funda will bring in the affordability & décor aspirants a new experience altogether. To deliver end to end experience, FF has created & is experimenting with a totally user friendly ecosystem which will not only deliver the true value to the customers but also enhanced experience at every level + customers can look forward to a lifelong engagement on the platform being developed.
In the first year of operations the target will be to reach out to the western region & company is targeting a turnover of 100 cr+ said Ms. Shalini Prasad, Co-founder who looks after 2 other group companies will act as suppliers & part of the supply chain for FF operations. Shalini who has an eye for detailed user experience
Over all it seems the battle for the online space in the category will hot up once FurnitureFunda.com comes into being soon and the consumers can look forward to rewarding times and some great value delivery deals.